{"id":16067,"date":"2020-01-23T10:30:00","date_gmt":"2020-01-23T08:30:00","guid":{"rendered":"https:\/\/www.hubgets.com\/blog\/?p=16067"},"modified":"2020-01-22T20:14:38","modified_gmt":"2020-01-22T18:14:38","slug":"why-is-vital-align-your-internal-external-brand-communication","status":"publish","type":"post","link":"https:\/\/www.hubgets.com\/blog\/why-is-vital-align-your-internal-external-brand-communication\/","title":{"rendered":"Why It’s Vital to Align Your Internal and External Brand Communication"},"content":{"rendered":"\n

When you think of brand image, is your focus on external marketing plans like social media?campaigns, fonts and logos? While these are crucial to your brand communication strategy, how the business communicates internally is just as important as how it?s presented externally. <\/p>\n\n\n\n

\"It<\/figure>\n\n\n\n

Remember that your employees are the ones who have to sell your brand, whether they?re writing blog posts or talking to customers. Yet, just 27 percent of employees believe in the purpose and core values of their employer?s brand, according to a Gallup<\/a> survey. This calls into question how employees can effectively communicate your brand to the customer, which in turn affects?customer experience. <\/p>\n\n\n\n

Consistency is key<\/h2>\n\n\n\n

The solution here is to align your internal and external communication to create a culture that unifies your team and brand image. When you prioritize both ends of this spectrum, the result is a team who advocates for your business on the frontlines, leading to more audience recognition overall. In fact, brand content shared by employees has a 561 percent further reach than content shared by the actual company, as reported by Forbes<\/a>.? <\/p>\n\n\n\n

?Consistency within translates to consistency in the external market. Customers have multiple touchpoints with companies, and each point of interaction needs to emphasize the same messages. If an employee in customer service, accounts receivable or anywhere else in the organization does not represent the brand, it demonstrates to coworkers and customers that the company itself does not entirely believe in its own message,<\/em>? explain experts at Bailey Brand Consulting<\/a>.? <\/p>\n\n\n\n

Integrate your brand and internal\ncommunications with these simple tips.<\/p>\n\n\n\n

Build your brand into your company culture<\/h3>\n\n\n\n

A whopping 61 percent of new employees receive no education on the company?s mission, values or culture, according to TalentLMS<\/a>. If these team members don?t know what your business stands for, they won?t be equipped to reflect and demonstrate this in their interactions with customers. <\/p>\n\n\n\n